Placeholder Image Generator
Generate custom placeholder images with specific dimensions, colors, and text. Download as PNG. Perfect for mockups, wireframes, and prototyping. 100% client side.
Common Presets
About Placeholder Images
Placeholder images are used during development and design to represent content that will be added later. They help visualize layout and spacing before final assets are ready.
Common Use Cases
- Wireframing and prototyping
- Testing responsive layouts with specific image dimensions
- Filling empty image slots in CMS templates
- Creating mockups for client presentations
- Ad banner size testing (300x250, 728x90, etc.)
Standard Ad Sizes
300x250- Medium Rectangle (most common)728x90- Leaderboard160x600- Wide Skyscraper320x50- Mobile Banner
Related Tools
- Image Compressor - compress images for web
- Image to Base64 - encode images as Base64
- Image to PDF - convert images to PDF
- Color Picker - pick and convert colors
Placeholder Images: Beyond Lorem Pixum
Placeholder images fill the gap between design and real content. They're useful in component libraries, data-table mockups, profile-card prototypes, and anywhere you need to show "this is where an image will be" without serving real assets. The right placeholder makes the layout feel finished; the wrong one (broken image icon, real third-party photo) is distracting.
What this generator outputs
An SVG (or PNG, configurable) at any dimension you specify, with options for:
- Background color and text color.
- Dimension label baked in (so you can tell which placeholder is which at a glance).
- Aspect-ratio presets (square, 4:3, 16:9, golden, social-media-specific sizes).
- Pattern overlays (dots, lines, noise) for visual differentiation.
When to use what
- Solid color rectangles — minimal, fast, good for component libraries.
- Labeled placeholders (
1200×600) — design comps where reviewers need to know intended dimensions. - Photos from a curated source — Unsplash via the Source API, picsum.photos. Realistic feel, but real third-party content; not for production.
- Skeleton loaders — animated grey blocks. The right pattern for production, not dev.
- Avatar initials — better than generic placeholder for user-profile mocks.
Pitfalls
- Hot-linking external placeholder services. picsum.photos, lorempixel, etc. — every page render becomes a third-party request. Bad for privacy, sometimes bad for performance, hostile to CSP.
- Forgetting alt text. Even placeholders should have alt="placeholder" in dev so accessibility audits in CI don't fail.
- Shipping placeholders to production. Add a build-time check that fails if any
img srcpoints at a known placeholder host or pattern. - Wrong aspect ratio. A 4:3 placeholder in a 16:9 slot makes the layout feel wrong even when it looks "fine".
SVG vs PNG vs WebP
- SVG. Tiny (often < 1 KB), scales perfectly, encodes the dimension label as text. Best for solid-color placeholders. Embed inline as a data URL or external file.
- PNG. Better when you need raster textures or you're feeding into a CMS that won't accept SVG.
- WebP. Smaller than PNG. Almost universally supported in 2026.
This generator runs in-browser and ships SVG by default — no external dependencies, no third-party requests in your prototype, no leaked URLs in your repo.
Frequently Asked Questions
Is hot-linking placeholder images from picsum.photos OK in development?
Functionally yes, but every render fires a third-party request. Generate locally and commit the asset, or use an inline SVG.
What aspect ratio should I use for social previews?
OpenGraph: 1200×630 (1.91:1). Twitter: same or 1200×675 (16:9). Generate one of each at production resolution.
How do I prevent placeholders from shipping to production?
Add a CI grep check for known placeholder URLs and dev-only file patterns. Most teams catch one or two per quarter.
Can I customize the text on the placeholder?
Yes — the generator supports custom labels in addition to the default WIDTH×HEIGHT.